6-Figure Export & Import Business in 12 Months

Practical Course Details, Materials & Bonuses

There are hundreds of thousands of products that people trade across 193 countries around the world! When I started working on this course I wanted to make sure that it is not a bunch of theoretical information one can easily find online. Instead, my goal was to design a practical training that is tailored to your product, your markets and your goals!

The training program contains:

• Video presentations with course content delivery and walk through the course materials;
• Text transcripts of all audio and video files;
• Slide presentation downloads;
• Fillable Workbooks for each module;
• Detailed guidelines on how to use the workbooks and other course materials;
• Fillable Templates for plans;
• Fillable Price Calculation and Budget Sheets for some modules;
• Checklists where applicable;
• Links to useful external resources where applicable.

You fill out the workbooks and templates with your own data and information, and thus the learning experience will be practical and tailored to your needs, product, markets and situation.

In addition, the course includes the following bonuses:

• BONUS #1. Advanced Incoterms 2010 Wall Chart downloaded by over 3,500 international trade professionals from around the world.
• BONUS #2. An e-book How to Export Guide. Step-by-step. No Fluff.

Module 1. How do I build the solid foundation for my export-import business?

Just like you start building a house with a solid foundation, there are certain elements you must consider to ensure the long-term success and sustainability of your international trading business. We’ll start at the beginning and lay the foundation for your export-import business.

Goal: Understand how to choose the product and markets to trade with and how to position your business and product globally.

You Will Learn:

• 7 critical success factors in international trade. Spoiler: it is not about filling out a bill of lading or customs declaration form.
• How to select the right product for trading internationally
• How to select the markets where you will export to or import your product from
• How to profile your ideal foreign buyer or supplier you can affordably reach even with a minimum marketing budget
• Why someone would buy your product even if it is more expensive than that offered by the competition

Practical Tools & Materials Enclosed:

• Video recording of the presentation
• Slide presentation download
• Motivation and Critical Success Factors Worksheet
• Product Selection Worksheets
• Market Selection Worksheet
• UN Comtrade Database Tutorial
• Ideal Buyer and Seller Profiles Worksheet
• Unique Selling Proposition Worksheet
• BONUS: E-book. How to Export Guide. No Fluff.

Outcome: After applying practical tools that are included with the training you have a list of 1-2 products to trade and the list of target export or source markets for your products, your ideal buyer or seller profile, and your unique selling proposition.

Module 2. How do I avoid costly mistakes caused by lack of knowledge of my target or source market, competition or product regulations?

One of the worst problems anyone trading internationally runs into is having the goods stuck at customs office across the world because the supplier or the buyer didn’t bother to check the product regulations of the country of destination before they shipped the goods. You wonder what could possibly be the worst problem? When nobody buys the goods you put so much time and money to bring to the other side of the world. Trust me, you don’t want to be in those situations. That’s why it is critical to address them beforehand!

Goal: Obtain global, market, and product intelligence to maximize the chances of success in trading your specific product on your specific markets. Make your offer more appealing to your specific markets.

You Will Learn How To:

• Navigate the universe of international trade agreements and use them to your advantage.
• Validate the demand on your product in the foreign markets using the 8-step research framework before you shipped the product. Don’t worry! The research is very hands-on and practical and doesn’t require you to have a rocket science degree!
• Understand cultural nuances which impact foreign buyers or suppliers decisions.
• Analyze competition and take advantage of your strengths and their weaknesses.
• Find out what exactly the duties, taxes and non-tariff barriers for your product in the foreign market are.

Practical Tools & Materials Enclosed:

• Video recording of the presentation
• Slide presentation download
• Global Environment, Market and Product Research Tools
• Business Culture Guides
• Links to Labelling Rules for Different Products
• Label Template
• International Market Research Template

Outcome: Deep understanding of the global environment, market demand, regulatory requirements and entry barriers to the product you trade internationally.

Module 3. How do I set my export-import business to reach 6-figure annual revenue?

Now that you have a solid foundation and you’ve bridged market and product regulations knowledge gaps it is time to execute your project to start or expand your export-import business. But how exactly do you do that? What’s the plan? Well, the answer is… you need a Plan!

Goal: Adapt your product to the requirements of the foreign market. Price your product competitively for international trade and/or interpret international pricing. Market your product internationally. Develop an actionable plan of your international trading business.

You Will Learn How To:

• Develop an international marketing plan based on 4Ps (product, price, promotion and place)
• Price your product profitably and competitively and make sense of Incoterms 2010
• Properly interpret the international price quotation provided by the foreign supplier
• Adapt your product to the requirements and tastes of the foreign buyers
• Promote your product internationally
• Budget your international business development project

Practical Tools & Materials Enclosed:

• Video recording of the presentation
• Slide presentation download
• Product Adaptation Worksheet
• Export Pricing Worksheet
• Import Pricing Worksheet
• International Marketing Plan Template
• International Sales Plan Template
• International Marketing and Sales Budget Worksheet
• BONUS: Incoterms® 2010 Advanced Chart (English, French, German, Spanish and Russian versions)

Outcome: your product is adapted to and priced for export or import. Actionable international marketing & sales plans specific to your product & markets are created, and the budget is allocated

Module 4. How do I register my business, get organized and get my first international trade transaction within 12 months?

People often start right here which is wrong! They spend days and months looking through dozens of social media networks and hundreds of online trading websites. You may have been on those websites and networks too and hope you realized early enough that it is somewhat inefficient. The international trade is, to a large extent, about the relationship and connections you are establishing. But how do you know that the connections you established online are reliable ones? You don’t.

Goal: Understand what documents, policies, resources and systems are required to make your export & import business operational. Find out where to find reliable foreign buyers and suppliers and how to deal with them.

You Will Learn How To:

• Legally register your export-import business pursuant to your country’s regulations.
• Establish resources, processes and systems to bring your international trading business to 6 figures.
• Find the contacts of reliable and reputable foreign buyers and suppliers.
• Conduct a due diligence on the buyers or suppliers to ensure they are not involved in fraud, money laundering or terrorism financing.
• Take massive actions to get your first international trade transaction in the next 12 months.

Practical Tools & Materials Enclosed:

• Video recording of the presentation
• Slide presentation download
• Business Culture Guides
• International Brand Worksheet
• Links How to Officially Register Your Export & Import Business
• Warranty Policy Checklist
• Legal and Technical Aspects of International Trading Business Checklist
• Examples of Export Promotion Agencies to Generate Leads
• Lead Generation Action Plan Template
• Due Diligence Checklist
• International Trade Contract Checklist
• Massive Action Plan Template

Outcome: Your international trade business is registered and ready to operate. You have a list of reliable potential foreign buyers or suppliers and your first international trade deals is closed.

Module 5. How do I safely deliver my product from the country of origin to the country of destination (or, for importers, get the product in the country of destination)?

Congratulations! Your effort paid off. You’ve just got your first international trade deal. Now what? How do you deliver your goods or receive the goods you’ve ordered? How do you pay or ensure you get paid? What paperwork should you deal with? Calm down! It is not as bad as you think.

Goal: Understand who can help you succeed in international trade and what their roles are, and what documents you need to prepare to get your goods delivered internationally.

You Will Learn:

• What documents you need to prepare as the exporter and expect if you are the importer.
• Who helps you with shipping, customs clearance, installation or servicing your product, if applicable.
• How to effectively delegate to the 3rd parties helping you deliver or receive your goods.
• The international payments and insurance options, including letters of credit.
• Packaging options, sizes and markings.

Practical Tools & Materials Enclosed:

• Video recording of the presentation
• Slide presentation download
• Samples of Commercial Invoice, Packing List and Certificate of Origin
• Export Import Help Phone Book
• Packaging Markings Samples
• International Payment Methods Comparison

Outcome: Contacts of third parties that help facilitate international trade. International trade documentation prepared. Your first international shipment delivered.